Hands of the Market
KR
Black and white archive photograph of Gwangjang Market, with the Jungang Dosang Department Store and Hwanghae Sanghoe signs above a crowded street

Gwangjang Market

An ethnographic archive of the artisans, vendors, and disappearing crafts that keep Seoul's oldest market alive, past the food alleys, into the back rooms.

Walk the market with me

Map of Gwangjang Market and the streets around it
Useok Handicraft Shop

Mother-of-Pearl · Lacquer

Useok Handicraft Shop

우석공예사

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Useok Handicraft Shop, photo 1Useok Handicraft Shop, photo 2Useok Handicraft Shop, photo 3

Mother-of-Pearl · Lacquer

Useok Handicraft Shop


At Useok Handicraft Shop, you can discover traditional Korean crafts made with natural mother-of-pearl (jagae) and lacquer (ochil). From mother-of-pearl boxes and dining tables (bansang) to ritual utensils, each piece is handcrafted. The shimmering mother-of-pearl shifts in color naturally depending on the angle of the light, showcasing the elegant beauty unique to Korean craftsmanship. Thanks to their premium quality, these items are cherished by those looking for long-lasting souvenirs or special gifts. Every small craft reflects the delicate touch and time invested by Korean artisans.

02-2279-0041 · 10 AM to 5 PM

Stalls 35–38, 1st Floor, Pyeonghwa Textiles, 205 Cheonggyecheon-ro, Jongno-gu, Seoul

Jongno Ceramics, photo 1Jongno Ceramics, photo 2Jongno Ceramics, photo 3

Pottery

Jongno Ceramics


At Jongno Ceramic Industries, you can encounter traditional Korean ceramics that represent the country's heritage, including baekja (white porcelain), suljan (drinking cups), and dalhangari (moon jars). Korean white porcelain has long been celebrated not for ornate decorations, but for its balance, negative space, and natural curves. Even within the same shade of white, the subtle hues created by the earth and fire give every piece its own unique character and texture, allowing you to feel the warmth that only handmade ceramics can provide. This shop is highly recommended for those looking for special souvenirs that capture the essence of Korean food culture and daily life.

02-2275-1945 · 7 AM to 10 PM

8, Majangyo Underground Shopping Center, 398 Dongho-ro, Jongno-gu, Seoul

Sejong Jagae, photo 1Sejong Jagae, photo 2Sejong Jagae, photo 3

Mother-of-Pearl Buttons

Sejong Jagae


Sejong Jagae is a rare specialty shop dedicated to buttons crafted from natural mother-of-pearl (jagae). Though small in size, the organic shimmer of natural mother-of-pearl radiates a depth and hue that plastic or metal ornaments simply cannot replicate. Featuring vintage mother-of-pearl and rare materials that are hard to find today, visiting feels like exploring a miniature crafts museum. Every single button encapsulates the intricate artistry and beauty of Korean traditional craftsmanship.

02-2268-3776 · 9 AM to 5 PM

191-10 Cheonggyecheon-ro, Jongno-gu, Seoul

Mido Kkotsin, photo 1Mido Kkotsin, photo 2Mido Kkotsin, photo 3

Traditional Korean Silk Shoes

Mido Kkotsin


At Mido Kkotsin, you can discover exquisite traditional kkotsin (floral shoes) designed to be worn with hanbok. Beautifully embroidered on silk, these floral shoes were an essential element completing traditional Korean attire. Available in a variety of colors and sizes, international visitors can easily purchase traditional shoes with comfort. Every single pair of kkotsin embodies the beauty and heartfelt craftsmanship of Korea.

02-2266-2247 · 9 AM to 5 PM

88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Hyoji Bedding, photo 1Hyoji Bedding, photo 2Hyoji Bedding, photo 3

Embroidered Bedding · Patchwork (Jogakbo)

Hyoji Bedding


Gwangjang Market has long been a premier destination for those seeking quality bedding. At Hyoji Bedding, you can still find bedding adorned with delicate embroidery meticulously hand-stitched by a grandmother, stitch by stitch. This fine hand-sewing, which cannot be replicated by factories, transforms ordinary bedding into a true piece of craftwork. It is a special space where Korean embroidery culture lives on, filling your most private sanctuary with warmth.

02-2265-7319 · 7 AM to 10 PM

Unit 19, Majeongyo Underground Shopping Center, 398 Dongho-ro, Jongno-gu, Seoul

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Tailor's Shears

Sharpening Scissors


As Gwangjang Market has long driven South Korea's fashion industry as a major fabric and textile hub, tailor's shears have always been an essential tool for designers and tailors alike. Here, you can meet veteran artisans who have spent decades sharpening these specialized scissors. Shears used for cutting silk require such delicate maintenance that even cutting paper can easily dull the blades, but they are brought back to life through the master touch of an artisan. Behind every dazzling garment, there is always the unseen skill and dedication of a master craftsperson.

02-2263-5873 · 9 AM to 5 PM

In front of Stall 180, 1st Floor, Gwangjang Market, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

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Objet Handcrafted Embellishments

Hwanhuisa


Hwanhuisa is a workshop specializing in handcrafted embellishments such as corsages and beadwork. In the past, intricate decorations finished by the fingertips of artisans here added the final, defining details to prominent Korean fashion designer brands and performance costumes. This delicate work, which machines cannot replicate, is born from thousands of repetitions and years of experience. Behind every glamorous garment always lies the hidden touch of nameless artisans.

02-2263-8409 · 9 AM to 5 PM

Woshin Building, 234-1, Yeji-dong, Jongno-gu, Seoul

Daeseong Judan, photo 1Daeseong Judan, photo 2Daeseong Judan, photo 3

Traditional Textiles

Daeseong Judan


Daeseong Judan is a traditional fabric and silk shop specializing in Korean traditional textiles such as silk, ramie (mosi), hemp cloth (sambae), and colorful striped patchwork fabric (saekdong). Gwangjang Market has long been famous for fabrics and *hanbok* (traditional Korean clothing), and it still preserves a unique system where you can choose your desired fabric and have it custom-made by tailors on the second floor of the market. The charm of Gwangjang Market lies in the fact that the entire journey, from selecting the cloth to receiving the finished garment, takes place within a single market. It is a place where you can experience both Korea's traditional textiles and its living garment-making culture firsthand.

02-2272-3471 · 9 AM to 5 PM

88, Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Joeun Jikmul, photo 1Joeun Jikmul, photo 2Joeun Jikmul, photo 3

Fabric for Monks' Robes

Joeun Jikmul


Joeun Jikmul is a specialty shop dealing in fabrics used for monks' robes (seungbok) and religious garments. Fabrics for monks' robes are regarded as more than mere cloth, they are special textiles that embody the life and mindset of a practitioner. It is also fascinating to experience up close fabrics that possess unique colors, textures, and purposes distinct from ordinary apparel textiles. It is a place where you can experience a slice of Korean Buddhist culture that is not easily encountered even within Gwangjang Market.

0507-1423-5233 · 9 AM to 5 PM

Unit 157, 1st Floor, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Hyunwoo Silk, photo 1Hyunwoo Silk, photo 2Hyunwoo Silk, photo 3

Jacquard Silk

Hyunwoo Silk


Hyunwoo Silk is a specialty shop dealing in jacquard silk, a fabric that is hard to come by even within Gwangjang Market. Jacquard weaving is a technique where patterns are created by interlacing threads strand by strand, achieving a depth and luxurious texture that printing cannot replicate. With their gorgeous oriental patterns, these silks are used in a wide variety of designs, not only for hanbok, but also for scarves, hijabs, and dresses, continuing the history of Gwangjang Market as the heart of South Korea's fashion fabrics to this day.

02-2266-0169 · 9 AM to 5 PM

88, Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Sema Silk, photo 1Sema Silk, photo 2Sema Silk, photo 3

Silk

Sema Silk


Sema Silk is a premier silk-specialized brand representing Gwangjang Market. Having started as 'Silk Park' before relocating to Gwangjang Market and steadily growing, it has recently expanded and relocated its showroom. Designer brands, stage and broadcast costume production companies, and individual customers looking for high-end fabrics all frequent this place. Sema Silk stands as a representative space showing that Gwangjang Market was once the center of South Korea's fabric distribution and that the tradition continues to thrive today.

02-2268-0427 · 9 AM to 5 PM

1st Floor, 199 Cheonggyecheon-ro, Jongno-gu, Seoul

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Traditional Wedding Ceremonial Foods

Ilsin Pyebaek


Ilsin Pyebaek is a specialty shop that creates pyebaek food used in traditional Korean weddings. Pyebaek is an important traditional ceremony where the bride pays respects to her husband's parents and officially becomes a part of the new family. Each element carries symbolic blessings: dates and chestnuts represent prosperity and happiness for future descendants, while traditional sweets (gangjeong) and rice cakes (tteok) symbolize abundance and harmony. Every beautifully arranged dish embodies heartfelt blessings, carrying on the rich heritage of traditional Korean wedding culture to this day. It is a special place where you can experience the beauty and flavor of Korean wedding traditions at their finest.

02-2267-3206 · 9 AM to 5 PM

Stall 97, 1st Floor, Gwangjang Market, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

The Ssanghwa, photo 1The Ssanghwa, photo 2The Ssanghwa, photo 3

Oriental Medicine Clinic · Traditional Teahouse

The Ssanghwa


Inside Gwangjang Market, traditional oriental medicine clinics and traditional teahouses have long stood together, looking after people's health and well-being. Checking your pulse to restore bodily balance and enjoying seasonal traditional teas alongside sweets (hangwa) is a longstanding part of Korean lifestyle culture. A table set with a warm cup of tea and refreshments embodies the heartfelt Korean hospitality of caring for the body and welcoming guests. It is a quiet and relaxing sanctuary nestled amidst the bustling energy of the market.

0502-500-5700 · 11 AM to 10PM

1st Floor, 252-6, Jong-ro, Jongno-gu, Seoul

Off this map, about 450 m east toward Dongdaemun

Boyoung Sanghoe, photo 1Boyoung Sanghoe, photo 2Boyoung Sanghoe, photo 3

Korean Chili Powder · Sesame Oil

Boyoung Sanghoe


Boyoung Sanghoe is a traditional oil mill in Gwangjang Market that has been pressing sesame oil and perilla oil for a long time. These oils, extracted using traditional pressing methods, are characterized by their rich aroma and preserved nutritional value, making them essential ingredients found in almost every Korean household. You can immediately notice the difference in quality just by the savory aroma that spreads the moment the bottle is opened, and visitors can even taste them before making a purchase at the market. The true depth of flavor in Korean cuisine begins with just a single drop of these oils.

0507-1345-7454 · 10 AM to 5 PM

Stall 43, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

60-Year Tradition, 3rd-Generation Rice Cake Shop, photo 160-Year Tradition, 3rd-Generation Rice Cake Shop, photo 260-Year Tradition, 3rd-Generation Rice Cake Shop, photo 3

Glutinous Rice Cake

60-Year Tradition, 3rd-Generation Rice Cake Shop


A rice cake shop passed down across three generations for over 60 years, this place has kept pace with the history of Gwangjang Market. Rice cakes (tteok) are an indispensable food in every major milestone of Korean life, from birthdays, weddings, first-birthday parties, and traditional holidays to ancestral memorial services, carrying on the cultural tradition of sharing joy with neighbors. The method of steaming and kneading rice cakes every single dawn has remained largely unchanged for decades. Every single bite of tteok embodies the changing seasons, family bonds, and the heartfelt spirit of celebration inherent in Korean culture.

010-6807-1926 · 8 AM to 11 AM

Next to CU Gwangjang Market Branch, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Chilho Sanghoe, photo 1Chilho Sanghoe, photo 2Chilho Sanghoe, photo 3

Kimchi · Salted Seafood Condiments

Chilho Sanghoe


Chilho Sanghoe brings together a wide variety of kimchi in one place, including Napa cabbage kimchi (baechu-kimchi), young summer radish kimchi (yeolmu-kimchi), bachelor radish kimchi (chonggak-kimchi), mustard leaf kimchi (gat-kimchi), and white kimchi (baek-kimchi). Because each type of kimchi uses different ingredients and fermentation methods, they all offer unique flavors, and the salted seafood condiments (jeotgal) sold alongside them are essential ingredients that complete the taste of the kimchi. With vacuum-packing services available for travelers, it has become a must-visit spot for many international visitors. It is a space where you can experience Korea's fermentation culture in the most delicious way possible.

02-2267-2684 · 9 AM to 5 PM

Stall 7, 1st Floor, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Gwangjang Chonggak Gangjeong, photo 1Gwangjang Chonggak Gangjeong, photo 2Gwangjang Chonggak Gangjeong, photo 3

Honey Pastry · Puffed Rice Sweets

Gwangjang Chonggak Gangjeong


Gwangjang Chonggak Gangjeong introduces Korea’s traditional sweets in a modern and approachable way, offering treats such as yakgwa, yugwa, gangjeong, and yeot. Yakgwa, in particular, has recently gained renewed attention among younger generations and international visitors, becoming a new icon of Korean traditional desserts. Made with natural ingredients such as rice, honey, grain syrup, and sesame seeds, these sweets offer a delicious way to experience a variety of Korean traditional flavors in one place. They are also popular as gifts. It’s a great place to experience Korea’s sweet traditions in their most delicious form.

010-3932-5949 · 9 AM to 5 PM

1F, Unit 67-1, 88 Changgyeonggung-ro, Jongno-gu, Seoul, South Korea

Approximate location

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Gimbap

Mayak Gimbap


Mayak Gimbap, representative of Gwangjang Market, gets its nickname from the idea that once you eat it, you'll keep craving it (as if it's "addictive" like a drug). While recently also introduced under the name "Jungdok Gimbap" (addictive gimbap), it has long been beloved as a defining symbol of Gwangjang Market. Packed with simple ingredients like carrots, pickled radish (danmuji), and spinach, and dipped in a pungent mustard-soy sauce, this humble gimbap possesses a surprisingly addictive charm. Right next door at the market bapsang (market diner), merchants gather daily to enjoy lunch and keep their workday going. This meeting of tourists' favorite eateries and the everyday lives of local market people creates a scenery unique to Gwangjang Market.

02-2264-7668 · 9 AM to 5 PM

Stall 31, Mosa, 10, Changgyeonggung-ro 12-gil, Jongno-gu, Seoul

Approximate location

Glutinous Rice Twisted Doughnut, photo 1Glutinous Rice Twisted Doughnut, photo 2

Twisted Doughnut

Glutinous Rice Twisted Doughnut


A legendary twisted doughnut hotspot in Gwangjang Market that is an absolute must-visit. Freshly fried glutinous rice twisted doughnuts (chapssal kwabaegi) offer a perfect harmony of a crispy exterior and a chewy interior, while the black rice glutinous doughnuts filled with sweet red bean paste are also immensely popular. With long queues constantly forming, it is a renowned destination loved by both domestic and international travelers and an essential course for tasting the warm, comforting street snacks of a traditional Korean market.

0507-1468-4548 · 10 AM to 10 PM

Unit 105, 2, Jongno 32-gil, Jongno-gu, Seoul

Approximate location

Sunhui-ne Mung Bean Pancake, photo 1Sunhui-ne Mung Bean Pancake, photo 2Sunhui-ne Mung Bean Pancake, photo 3

Mung Bean Pancake · Grilled Short Rib Patties

Sunhui-ne Mung Bean Pancake


A representative traditional restaurant of Gwangjang Market, where you can enjoy crispy pan-fried mung bean pancakes (bindaetteok) alongside juicy grilled short rib patties (tteokgalbi). Beloved by both domestic and international tourists for its unchanging taste over the years, it is an essential dining spot to experience iconic market food amid the lively and warm atmosphere of a traditional Korean market.

02-2273-5057 · 10 AM to 5 PM

Stall 59-1, Section A, 1st Floor, 88 Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Special Formula Sipjeondaebotang, photo 1Special Formula Sipjeondaebotang, photo 2Special Formula Sipjeondaebotang, photo 3

Ssanghwa Tea

Special Formula Sipjeondaebotang


A 50-year-old traditional herbal tea stall, and a landmark specialty of Gwangjang Market. Every night, they carefully brew traditional herbal teas such as Sipjeondaebotang and Ssanghwacha using traditional methods, achieving a deep flavor enriched with deer antler (nokyong) and various medicinal herbs. Available exclusively from 8:00 AM to 11:00 AM, this special hidden gem in Gwangjang Market is a must-visit for global travelers looking to experience Korea's traditional health-tonifying culture.

8 AM to 10 AM

88, Changgyeonggung-ro, Jongno-gu, Seoul

Approximate location

Colorful silk pouches and bojagi at a craft stall

Crafts

At Gwangjang Market's Craft Alley, you can experience traditional Korean crafts and the meticulous touch of master artisans up close. From mother-of-pearl inlay (najeon), lacquerware (ochil), ceramics, traditional flower shoes (kkotsin), and norigae (traditional pendants) to handmade bojagi (wrapping cloths) and vintage craft supplies from all over the world, you can explore a diverse array of artisanal works filled with skill and creativity in one place. It is a special space where you can appreciate both traditional Korean aesthetics and modern design inspiration.

An artisan’s hands guiding fabric through a sewing machine

Masters

At Gwangjang Market, there are people who have held their ground for decades, adding an artisan's touch to everyday objects. From hand sewing, embroidery, and scissor sharpening to the crafting of traditional ornaments, skills and dedication passed down over a long time continue to connect our daily lives with traditional Korean culture today.

Rolls of patterned silk and brocade

Textiles

Gwangjang Market is the closest place to experience traditional Korean textiles and fabrics. Featuring specialized shops that have stood in the same place for decades, it offers everything from silk and traditional fabrics used for hanbok (traditional Korean clothing) to Buddhist monk robe fabrics and jacquard silk. Infused with beautiful Korean color palettes and delicate weaving techniques, these fabrics serve not only as special souvenirs and sources of creative inspiration for artisans and designers, but also for travelers from all over the world.

Stacks of fresh mung bean pancakes at a food stall

Foods

Gwangjang Market is a culinary hub where you can experience the vibrant tastes and traditional food culture of Korea firsthand. From decades-old legacy eateries to traditional wedding foods, herbal teas, kimchi, rice cakes, traditional sweets (hangwa), and street food, the artisanal flavors passed down through generations keep everyday Korean food culture alive. Discover the authentic taste of Korea at Gwangjang Market, beloved by both locals and travelers alike.

A market built in defiance

In 1905, after the Japanese seized control of Namdaemun Market, a group of Korean merchants pooled their funds to build a market of their own. The Gwangjang Corporation was formed on 5 July 1905, and the market it created became the first in Korea to open every single day.

Its managing association, founded in 1911, is among the oldest active companies in the country. Renamed Gwangjang in 1960, it has spent more than a century as a refuge for Korean craft and commerce.

Questions about the market and this archive

How to use the map

  1. Choose a category

    Pick All, Crafts, Masters, Textiles or Foods above the map. Shops outside the category fade on the map.

  2. Find a shop

    Tap a pin, or slide through the shop cards. The pin and the card always move together.

  3. Zoom in and out

    Use the + and − buttons in the corner of the map to see the alleys or the whole neighborhood.

  4. Get directions

    Press Open in Google Maps in the pin’s window. Google Maps searches the shop name and address for walking directions.

Frequently asked questions

What is Hands of the Market?
Hands of the Market (광장시장의 손) is a bilingual digital archive of the traditional vendors and artisans of Gwangjang Market in Seoul. It records their stories in English and Korean so visitors from anywhere can find them.
Who runs this archive?
Jackson Park (박하람), a student researcher, storyteller and photographer who grew up helping their grandmother and mother at the family silk shop in the market. The About page tells the full story.
Where is Gwangjang Market?
Gwangjang Market is at 88 Changgyeonggung-ro, Jongno-gu, Seoul, between Jong-ro and Cheonggyecheon-ro. Jongno 5-ga Station on Seoul Subway Line 1 is the nearest station on the map above.
When did Gwangjang Market open?
The Gwangjang Corporation was formed on 5 July 1905 by Korean merchants, and the market it built was the first in Korea to open every day. It took the name Gwangjang in 1960.
Is Gwangjang Market only about food?
No. Beyond the food alleys there are craft shops, master artisans and textile dealers. This archive lists 6 craft shops, 3 masters, 4 textile shops and 10 food stalls.
Are the pins on the map exact?
No. Many shops sit deep inside the market halls, so most pins show an approximate location. Use the Google Maps link in each pin’s window for directions.
When are the shops open?
Hours differ from shop to shop. Each shop card lists the hours the shop gave us, and many close by 5 PM, so check the card before you go.
Does a shop pay to be listed?
No. Every listing in Hands of the Market is free for the merchant. The archive is run by a student, not by an advertiser.
Can I read the site in Korean?
Yes. Every page has an English and a Korean version. Press KR at the top of the page to switch languages.
How can I suggest a shop or get in touch?
Send a message from the Contact page, email handsofmarket@gmail.com, or write to @handsofmarket on Instagram.